Revised logo and trading name change for Potter Group
Road and rail logistics provider The Potter Group has changed its trading name to Potter Group Logistics, to communicate its core activities with greater clarity and focus. The company’s logo has been amended to reflect the new name and to provide a more flexible corporate identity for other future business initiatives. The Group’s legal entity remains The Potter Group Limited and its legal trading relationship with suppliers and clients remains unchanged.
The new logo will be progressively implemented on stationery, vehicle livery, signage and other areas over the coming months and as items require replacing or updating.
Business Development Director Stuart Taylor explained: “We have continued to develop and evolve the business over the years to both respond to market changes and to make the most effective use of our skills and assets. The name and logo update reflects both the continued focus on our logistics expertise and our strategy to extend into other activities, such as using our extensive land bank for commercial property development, starting with a new 10 acre business park at our Ripon centre.”
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