Potter Group ensures the UK's most exciting new soft drink is on the smartest shelves
Potter Group Logistics's Ely centre has won the contract to store and order-pick shipments of Firefly Tonics, whose range of healthy, natural herbal soft drinks is fast becoming a must-have for top stores, hotels, bars and other smart outlets. Ely holds full pallets of the various Firefly drinks such as "health kick", "wake-up" or "detox", and staff prepare orders for shipment to both individual and multiple food outlets. Selected parcel carriage companies have been chosen to handle shipment and deliveries.As a small but fast growing business, Firefly Tonics appreciate the advantages of outsourcing such a vital but non-core activity as distribution to a specialist supplier as Potter Group Logistics. The decision leaves their management team free to focus on developing the product range and Marketing, safe in the knowledge that the full range is always in stock in prime retail locations
Launched in August 2003 to a rapturous welcome in all five Harvey Nichols stores, Firefly Tonics are now in demand across the globe, and recently won the "most innovative Nutraceutical Drink" title in the international Functional Drinks Innovation Awards.
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